BK: B is for Bully
The genius minds in BK's advertising department are now reaching the masses with their Bully campaign. I'm sure there are masses of folks that can relate to bullying. I'm sure there's a scientific study somewhere that proves what we already know, there are 5 victims to every 1 bully. So, of course! Let's have a commercial where there's a bully in an office that is taller than the "little victim guy" and we'll have the mean bully make the "lvg" reel in his lunch. And when the "lvg's" reeling causes him to knock the stuff off the counter and into the sink......it would make perfect sense to have the bully make a wonderfully sarcastic comment ("good one skipper!"). Of course, just like the man that used to beat me....if he hit me and I fell, well it's my own damn fault that I fell! Yeah, I have some pretty strong feelings about bullying.
Where are the positive commercials? The ones that cause us to feel like we will be better humans, Americans, Moms, Dads, etc. if we eat at BK. We wouldn't just be eating fast food....we'd be promoting all that makes us the wonderful people that we are. Instead we're stuck with a Lying Loser and a Bully. Way to go, Bully King!